Dry fish retailing takes a new Avatar

10th April, Cochin

A new business model for solar dried fish products, was introduced in Cochin, by a startup firm 'Aabbaa Fish Products' with the support of ICAR - Central Institute of Fisheries Technology, Cochin. The dry fish store was inaugurated at Chambakara St.James Church shopping complex today by Shri.P.T.Thomas, MLA in presence of Shri. V.P.Chandran , Corporation Councillor and Dr. Ravishankar C.N., Director, ICAR-CIFT.

Dry fish retailing takes a new Avatar   Dry fish retailing takes a new Avatar

The store is the first of its kind in Kerala and expected to revamp the dry fish delicacies which are favoured by majority of the Keralites.

The products available here are scientifically processed using the energy efficient and eco-friendly solar dryers developed by ICAR-CIFT. The quality of the solar dried fish is extremely good in terms of hygiene, retention of nutrients, aroma and taste, as it eliminates all the disadvantages of conventional open sun drying, and are free from the attack of dust, dirt, rain, insects and microorganisms. Lower and uniform levels of moisture can also be achieved for products from solar dryer when compared to the conventionally dried products.

 ICAR-CIFT provided all the technical support and guidance to this firm, through the Agri-Business Incubation (ABI) Centre operating at the Institute.

(Source: ICAR - Central Institute of Fisheries Technology, Cochin)