Hon’ble Prime Minister, Shri Narendra Modi has appreciated the mobile advisory service, mKRISHI®Fisheries, developed by the ICAR-Central Marine Fisheries Research Institute (CMFRI) in collaboration with Tata Consultancy Service (TCS) and Indian National Centre for Ocean Information Services (INCOIS).
In his Mann Ki Baat address on February 26, 2017, the Prime Minister termed the technology as innovation for poor fishermen and went on to say that the mobile App is simple but with a powerful impact on fishermen community. He further said the mobile App could be utilised by the fishermen for moving to those areas with maximum fish presence in a very short time and thus earning their livelihood.
“When a fisherman goes to sea, the App is able to provide guidance to direction to locate the most productive fishing zones and also provide multifarious types of information such as the direction and speed of the wind, the height of the waves and so on”, the Prime Minister said.
mKRISHI®Fisheries App provides information on Potential Fishing Zone (PFZ) generated by INCOIS, sea surface temperature, weather and the presence of phytoplankton which form the food of several fish species based on the remote sensing data received from NOAA and Indian satellites.
The app consolidates these information and presents advisories in local languages, with easy to use icons on Java and Android mobile phones. In addition, the app, which is a result of multi-dimensional research and field work of experts from the ICAR-CMFRI, INCOIS and TCS, was adjudged among the 20 best Social Innovations in the country by the Ministry of External Affairs and NITI Ayog.
The technology had won a place in the prestigious National Contest on Social Innovation 2016 hosted by the Ministry of External Affairs along with NITI Ayog. The app was listed among the 20 top social innovations selected from a total of 774 applications. The ICAR-CMFRI has already piloted this service in 56 fishermen societies in Maharashtra.
The App is widely being used among the fishermen to plan their fishing activities. The information on the presence of potential fishing zone has helped fishers reduce unnecessary trips and the associated cost of diesel, ice and labour. Fishermen are advised to go only when the information map on the app is blue in colour. The app will predict five days upfront forecast which will help even trawlers who go for multi-day fishing trips.
Lack of data signal availability in deep sea was a major challenge for the fishermen. However, TCS and Tata Teleservices conducted a pilot to extend the mobile signal upto 30 km in the deep sea in Raigad district of Maharashtra. This helped the fishermen for price negotiation while they were in the sea itself and the fresh catch could be directed to desired port, optimizing the overall transportation.
The ICAR-CMFRI, in collaboration with TCS, is planning to reach out to more fishermen societies under Mera Gaon Mera Gaurav (MGMG) initiative.