Workshop on Enhancing Research Impact through Communication Strategies Organised

11 November 2025, Hyderabad

A one-day workshop on “Enhancing Research Impact through Communication Strategies” was organized at the ICAR–National Academy of Agricultural Research Management, Hyderabad, in Collaboration with ICAR - Directorate of Knowledge Management in Agriculture, New Delhi today, for 107 participants of the 115th Foundation Course for Agricultural Research Service (FoCARS).

Dr. Anuradha Agrawal, Project Director, ICAR–DKMA and Course Coordinator, set the context for the workshop by emphasizing the importance of strategic communication in enhancing the visibility and impact of agricultural research.

Dr. Gopal Lal, Director (Acting), ICAR–NAARM, in his remarks, appreciated the initiative and motivated the participants to utilize modern communication tools and digital media platforms to reach end users effectively.

The first technical session, titled “Mastering Research Presentation,” was conducted by Ms. Sonal Dsouza, Associate Manager, Partnerships for South Asia, Alliance for Bioversity International & CIAT-India office. The session covered the principles of a good research presentation, audience mapping, and the art of storytelling for impactful communication. Ms. Dsouza further elaborated on design and delivery techniques, the use of visuals, and strategies for leveraging social media platforms including the importance of tagging, engagement, and building visibility for scientific content.

The second session, ‘Ethical Standards and Scholarly Publishing Practices,’ was delivered by Dr. Smita Sirohi, National Professor, ICAR–National Institute for Agricultural Economics and Policy Research (NIAP), New Delhi. Her talk, titled “Upholding Research Integrity: Ethics in Science and Publication,” addressed key topics such as authorship roles, credit attribution, and editorial conduct. The session emphasized the importance of maintaining integrity and ethical practices in scientific research and publishing.

The workshop provided valuable insights into strengthening research communication, ethical publishing, and the effective use of digital tools for enhancing the reach and credibility of scientific outputs.

(Source: ICAR–National Academy of Agricultural Research Management, Hyderabad)