5th May 2023, Pusa, New Delhi
Dr. Himanshu Pathak, Secretary (DARE) & Director General (ICAR) visited the Pusa Agri Krishi Haat today. He was accompanied by Dr. A. K. Singh, Director, ICAR-Indian Agricultural Research Institute, New Delhi.
Dr. Pathak interacted with the farmers and farm women entrepreneurs who have put up their shops of value-added products in the haat. He exhorted them to focus on the quality of produce and competitive price. Addressing the media as well as the officials of IARI and the visitors, he emphasized scaling up the model to attract larger footfalls from the city. The Director General also urged replicating the model at other places to support the farmers in linking them directly with consumers for a win-win situation for both.
Dr. Singh stated that ICAR-IARI, New Delhi established the Pusa Agri Krishi Haat at its campus near ATIC to empower and facilitate the agri-preneurs as well as the farmers and farm women in marketing their fresh as well as valued added farm products through direct linkages with urban consumers. The Haat was made operational and provided wider publicity among the consumers through media coverage and campaigns, he added.
On the occasion, a cultural evening was organized jointly by the Pusa Institute Ladies Association (PILA) and the Post Graduate School Students Union at the Haat Premises.
Dr. Himanshu Pathak and other senior officials from ICAR Headquarters & IARI attended the cultural program.
(Source: ICAR-Indian Agricultural Research Institute, New Delhi)
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