12th - 13th March 2025, Mohanpur
A 2-day Human Resource Development (HRD) Programme on ‘Best Farm Management Strategies for Quality Produce’ was organized by the Director of Extension Education (DEE) of Bidhan Chandra Krishi Viswavidyalaya (BCKV), Mohanpur, in collaboration with ICAR-Agricultural Technology Application Research Institute, Kolkata. The programme, aimed at enhancing the capabilities of agricultural professionals, brought together Heads, Subject Matter Specialists (SMS), and Farm Managers from Krishi Vigyan Kendras (KVKs) across West Bengal.
Dr Ashok Kumar Patra, Vice Chancellor, BCKV, lauded the organizers for hosting this critical HRD event and emphasized its role in shaping the future of rural development. He urged the need to boost farm incomes by securing premium prices for high-quality agricultural produce.
Dr Pradip Dey, Director, ICAR-ATARI, Kolkata, highlighted the importance of adopting modern farm management strategies to improve both the quality and profitability of farm produce. He introduced the Six Cs of Total Quality Management (TQM)—Culture, Commitment, Cooperation, Continuity, Control, and Customer Focus—as foundational principles for improving farm productivity and ensuring top-quality output. Dr Dey also stressed the importance of capacity building, efficient resource utilization, sustainable practices, and the role of technology, market linkages, and farmer training in achieving excellence in agriculture.
Dr S.B. Goswami, Director, DEE, BCKV, spoke about the program’s importance in enhancing the knowledge base of KVK personnel.
Dr A. Banerjee, Assistant DEE, BCKV, coordinated the event.
The programme saw active participation from 25 KVK representatives from Zone-V, who engaged in interactive sessions where experts provided practical insights and advice on best farm management practices to improve the quality of agricultural produce.
(Source: ICAR-Agricultural Technology Application Research Institute, Kolkata)
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