Kisan Samriddhi online market portal and trademark launched

3rd January 2025, Bengaluru

The Kisan Samriddhi Market Portal, developed by ICAR-Agricultural Technology Application Research Institute, Bengaluru, and managed by ICAR-Krishi Vigyan Kendra, Pathanamthitta, was officially launched today by Dr Himanshu Pathak, Director General (ICAR) and Secretary (DARE). The launch took place at ICAR-Central Plantation Crops Research Institute, Kasaragod, during the 109th Foundation Day celebrations of the institute, as part of the inaugural ceremony of the National Seminar on ‘Harnessing the Plantation Sector for Sustainable Development Goals’ and Exhibition.

The portal enables direct online sales of seeds, planting materials, bio-products, value-added products, and technological items produced by KVKs, supported FPOs, entrepreneurs, and SHGs. It promotes wider reach, transparency, market access, and fair pricing.

The online portal is currently operational in Karnataka, Kerala, and Lakshadweep, connecting KVKs, farmers, agri-entrepreneurs, and consumers. It fosters entrepreneurship and expands market access.

ICAR-ATARI has obtained the Kisan Samriddhi trademark registration in five classes covering about 150 products and services. A mobile application under pilot testing is also ready for launch to make the platform easily accessible to consumers through the mobile app.
The portal is scalable to cover all the KVKs across the 11 ICAR-ATARIs in India. The portal aims to establish a Digital Vyapar Network (DIVYAN) for efficient agricultural marketing.

Dr V. Venkatasubramanian, Director, ICAR-ATARI, Bengaluru, Dr V.B. Patel, Assistant Director General (F&PC), Dr K. Balachandra Hebbar, Director, ICAR-CPCRI, Dr George Ninan, Director, ICAR-Central Institute of Fisheries Technology, Dr Grinson George, Director, ICAR-Central Marine Fisheries Research Institute, Dr J.D. Adiga, Director, ICAR-National Research Centre, Puttur, were present during the occasion.

(Source: ICAR-Central Plantation Crops Research Institute, Kasaragod)