mKRISHI® Fisheries – A Blue Ocean Innovation wins National Contest on Social Innovation 2016

mKRISHI® Fisheries is a mobile app developed in collaboration with Tata Consultancy Services (TCS) Innovation Lab – Mumbai, ICAR- Central Marine Fisheries Research Institute and Indian National Centre for Ocean Information Services (INCOIS) Hyderabad.  This app is a result of multi-dimensional research and field work involving the best of the expertise of all the partner organizations.    INCOIS  generates  Potential  Fishing  Zone  (PFZ),  a fish shoals prediction information based on the remote sensing data received from NOAA satellites, sea surface temperature  and  the  presence  of  phytoplankton which form the food of several fish species.  mKRISHI® Fisheries  app consolidates  these information and presents advisories in local language, with easy to use icons on Java and Android mobile phones.

Mumbai Research Centre of ICAR- CMFRI piloted this service in 56 fishermen societies in Raigad, Maharashtra.

mKRISHI® Fisheries – A Blue Ocean Innovation wins National Contest on Social Innovation 2016

Fishermen used this service to plan their fishing trip and ventured into sea, only if PFZ was in their vicinity which helped to reduce unnecessary trips and the associated cost of diesel, ice  and labour.   

From a study conducted in 13 fishermen societies, ICAR- CMFRI estimated that it resulted in the saving of upto 30% in diesel costs which has huge benefits in terms of environmental impact where an estimated1.2% of global oil production is consumed in fisheries.

Apart from this, the prior information of Wind speed and direction, Wave Heights in a colour coded band, helped fishermen to identify the unsafe regions in sea.  Fishermen are advised to go only when the information map is blue in colour. This five days upfront forecast helps even trawlers who go for multi-day fishing trips.

Hence, this collaborative innovation aims at vulnerable fishermen population, majority of whom are below poverty line. It not only positively impacts their livelihood with improved catch, reduced cost; but also helps to prevent loss of lives, boat and fishing gears. Reduction in diesel consumption also leads to a less polluted environment.

Lack of data signal availability in deep sea, posed another challenge for the fishermen. TCS and partners did a pilot to extend the mobile signal upto 30 km in the deep sea. This enable the price negotiation for the fishermen while they were in the sea itself and the fresh catch could be directed to desired port, optimizing the overall transportation.
  

Dr. V.V.Singh, Scientist-in-charge, Mumbai Research Centre of ICAR-CMFRI received the award on 9 January  2017 at  the Pravasi Bhartiya Divas 2017, Bengaluru

Download the App from
http://www.tcsmkrishi.com/app/mfish/