10th January 2024 Bengaluru,
Dr. Himanshu Pathak, Secretary (DARE) & Director General (ICAR) visited ICAR-Agricultural Technology Application Research Institute, Bengaluru today. He reviewed the progress on online marketing portal ‘KISAN KART’ and branding of agro-products under the brand name ‘KISAN SAMRUDDHI’ at ICAR-Agricultural Technology and Application Research Institute, Zone XI, Bengaluru.
During the meeting, Director, ATARI, Bengaluru briefed about the e-commerce platform namely KISAN KART - a Gateway to market quality agro products jointly developed by ICAR-ATARI, Bengaluru and ICAR-KVK, Pathanamthitta.
Dr. U. S. Gautam, Deputy Director General (AE) and KVKs, Karnataka, Kerala and Lakshadweep joined the online interaction with the DG.
A presentation on operationalization of KISAN KART was made before him in an interactive session with scientists and staff for knowing the applicability and scaling up of the same. He praised the ATARI Bengaluru, KVK Pathanamthitta and KVKs of Karnataka, Kerala and Lakshadweep for the initiatives being taken and suggested pilot testing for upscaling before presentation at the council. He urged the audience to study the operational aspects and comparative assessment with existing models.
The Chief Guest inaugurated the millet display at ICAR-ATARI Bengaluru.
(Source: ICAR-Agricultural Technology Application Research Institute, Bengaluru)
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