Workshop on online Digital Marketing and Branding of Banana

Workshop on online Digital Marketing and Branding of Banana

9th February 2024, Tamil Nadu

ICAR-National Research Center for Bananas, Tiruchirappalli, Tamil Nadu, organised a 1-day workshop on Online Digital Marketing and Branding of Bananas.

Workshop on online Digital Marketing and Branding of Banana  Workshop on online Digital Marketing and Branding of Banana

The Chief Guest, Ms. Pragati Gokhale, Founder, Marketmirchi and Chief Mentor of Mission ‘Mera Mobile, Mera Marketing’, emphasised the Online Trade and Marketing of Bananas. The Marketmirchi platform was showcased during the programme, facilitating connections between FPOs, farmers, producers, traders, sellers, and buyers.

Dr. R. Selvarajan, Director, ICAR-NRCB, emphasised the importance of online and digital marketing for agricultural products

About 60 participants attended the programme.

(Source: ICAR-National Research Center for Bananas in Tiruchirappalli, Tamil Nadu)

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