24 April 2026, Hyderabad
An intensive campaign promoting the balanced use of fertilisers was successfully conducted across eight high DAP-consuming districts of Andhra Pradesh under ICAR–Agricultural Technology Application Research Institute, Zone X, Hyderabad. The initiative focused on creating awareness about the adoption of science-based nutrient and input management practices among farmers.
The campaign was implemented through eight Krishi Vigyan Kendras (KVKs), where a total of 11 programmes were organized, including awareness drives, field-level activities, and training sessions. These programmes directly engaged 484 farmers, facilitating knowledge dissemination on efficient fertiliser use and sustainable agricultural practices.
Key activities included field days and Kisan gosthis, along with four structured training programmes that benefitted 329 farmers. The campaign also emphasized stakeholder engagement, involving Panchayat representatives and input dealers to strengthen the outreach and adoption of scientific nutrient management practices at the grassroots level.
In addition to on-ground activities, the campaign achieved extensive outreach through digital and mass communication channels, reaching over 4.14 lakh farmers via social media platforms such as WhatsApp and Facebook, complemented by extension talks and media interventions.
A total of 956 farmers visited KVKs for technical consultations, and eight frontline demonstrations were conducted to promote practices such as green manuring, use of biofertilisers, and integrated nutrient management.
Overall, the campaign significantly enhanced awareness on balanced fertiliser use, contributing to improved nutrient use efficiency and the promotion of sustainable soil health.
(Source: ICAR–Agricultural Technology Application Research Institute, Zone X, Hyderabad)
Like on Facebook
Subscribe on Youtube
Follow on X X
Like on instagram