HRD Programme on ICT driven Interventions in Marketing organized

10th March, 2021, Ranchi

The ICAR-Indian Institute of Natural Resins and Gums, Ranchi, Jharkhand in association with the marketmirchi.com organized the Virtual HRD Programme on “ICT driven Interventions in Marketing of Natural Resins and Gums” today.

Dr. K.K. Sharma, Director, ICAR-IINRG, Ranchi, Jharkhand deliberated on the current framework of Information and Communication Technology (ICT) in the field of Natural Resins and Gums. He emphasized that the applications of ICT in the various sectors of economy, particularly, in mobile-based marketing have potential to enhance the Gross Domestic Product of the country significantly.

Smt. Pragati Gokhale, Founder, Mission Mera Mobile Mera Marketing delivered the Lecture on “ICT driven interventions in marketing of Natural Resins and Gums (NRGs)”. She highlighted the objective of the Mission to strengthen the rural marketing. Sharing her experiences, Smt. Gokhale regarded the seller and buyer as complementary to each other. She stated that where there will be presence of one, the other will be present on its own.

Around 93 participants from 12 states including officials from the various Line Departments, Krishi Vigyan Kendras, State Agricultural Universities, Research Institutes, Network Projects, Marketing Federations, NGOs, SHGs, FPOs, FPCs, etc., virtually participated in the programme.

(Source: ICAR-Indian Institute of Natural Resins and Gums, Ranchi, Jharkhand)